MY TRIP TO CARMAX.........by Jesus Rabinowitz 
Saturday, August 27, 2011, 11:30 AM
Posted by Administrator
Yesterday, I went to the local CarMax to see if they wanted to buy my black 2007 four door. I thought it was worth $11,700. They offered $10,000. So, I didn't sell. I was hopeful...before we got started... because they bought my mother's Mazda for $10,000 about a year ago even though there was a FOR SALE sign under the passenger seat saying we only wanted $9,500. Also, CarMax has a reputation for paying too much for the used cars they buy. Anyway, this entry isn't about my trying to sell the car. What this entry is about is the conversation I had with the salesman while the car was being appraised.

"We don't negotiate.", he told me about CarMax. "Everyone pays the same price."

There are benefits to not negotiating:
-There is no pressure to negotiate.
......okay, I can only think of ONE benefit.

I told the salesman that I didn't mind negotiating. This is what he said "But, since we don't allow negotiating, everyone pays the same price. You don't have to worry that someone else got a better deal than the deal you got."

And, I thought to myself "But, that is an insane rationale." The idea...and this was no doubt taught to the salesman in CarMax Sales School...is that I should
*care more about nobody getting a better deal then I got than I care
* about CarMax making more profit on its cars than it ought to make.

The way they would have me think about it is, I guess, CARMAX is my friend AND I SHOULD BE HAPPY THEY HAVE A BIG MARKUP ON THIER CARS...other customers are my COMPETITIORS and it should upset me if one of them is able (by better negotiations skills) to save $100 that I wasn't able to save.

On my way out...and after they'd offered me $10,000 for my European car, I saw that they had a tiny blue Kia with 49,000 miles on it on sale for $12,900...

......no negotiating.
add comment ( 8 views )   |  0 trackbacks   |   ( 3.1 / 965 )


<Back | 1 | Next> >>