Sunday, November 20, 2011, 12:34 PM
Posted by Administrator
Being on the ground floor of a downtown building (the unimaginatively named FERNDIX building on the corner of Fern and S. Dixie), means that sometimes people just wander in. Yesterday, it was someone being evicted from their house and the day before it was two women (described above) from Channel 34. They were selling advertising.

When I was a young sprout...still with mostly all my hair, I worked for a lawyer in Gainesville named Mark Kaufman. Mark, I understand, was disbarred years later for carrying a gun (in some inappropriate way or in some inappropriate place...this is Florida: and merely carrying a gun is smiled upon by the Republican majority). When I knew him, he was a sole practitioner with a diamond ring on every finger. The rings, he explained, were from divorce clients who didn't have money (yes, there is an ethical rule about taking client's property in exchange for services...something about not doing it).

But, how Mark made his real money was injury work. It was the early 80's and the Florida Bar had just been forced by the courts to recognize that even lawyers had free speech rights and could not be banned from TV advertising. Gainesville had one local TV station (the rest of the stations were out of Jacksonville). So, he was able to get small-market advertising rates...from a TV station directed just at the local market he wanted.

In exercising his free speech rights, Mark produced a commercial which showed him, in a three piece suit, riding a child's tricycle downt he sidewalk and crashing into some people. Tacky? Yes. Effective? Absolutely. ...Also, he was the only local lawyer advertising on TV. In those days, "tacky" trumped TV advterising. Now, making money trumps tacky advertising.

I only worked for Mark long enough to learn things like:
-Every child whose imjuries include a facial laceration was planning on becoming a model.

-Okay, that was it.

Will I buy advertising from the two women? No, but I enjoy a good sales presentation. ..And, I'll compliment them when they're finished.

Editor's Note by Bob Smith: Duhl warns all salespeople up front that (because of his sales background) he is the world's worst prospect.
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